F lorália was established in 1956 by Rolf
Altenburg, who was intrigued by the cut orchid flowers his future
son-in-law gave his daughter during this courtship. This interest soon
developed into a passion and he formed his own orchid company, Florália.
He was soon to become a pioneer cattleya hybridizer in the country of
Brazil, and imported top breeding plants from the entire world. His
hybrids of Bc. Pastoral, Blc. João Antonio Nicoli, C. Sonia Altenburg,
Lc. Jose Dias Castro still rank with modern hybrids and are used
extensively by breeders worldwide.
Rolf grew older, he passed on control of Florália to his son-in-law,
Siewald Odebrecht. Siegwald loved all kinds of plants and flowers, and
turned part of Florália into a garden center, where all types of
flowers and plants could be purchased in a retail setting.
Florália is run by the granddaughters of Rolf Altenburg, making it a
third generation family run business.
o u r n u r s e r i e s
have two growing areas, the first is in the city of Niterói, about 30
minutes from Copacabana area of Rio de Janeiro or Rio's international
airport. Our nursery is more or less at sea level so our summers are
very hot, and the winters temperate. Here we have our laboratory
facilities, where we propagate species from Brazil as well as other
countries and also hybrids. We grow our small seedlings here, as well as
our warmer growing species. We also process and ship our orders from
this nursery, so all orders and shipping inquires should be directed to
second location is in the "Imperial City" of Petrópolis,
about 2 ½ hours drive from central Rio de Janeiro. Petrópolis is
located in the Organ Mountain Range, a spectacular set of granitic
rocks. Our Nursery is located at an altitude of about 800 Meters (2500
ft.) Here it is much cooler than in Niterói, so we grow the majority of
our plants here as well especially intermediate and cool varieties and
welcome visits to our nurseries, but we ask that you contact us first if
possible and let us know when you are coming as our greenhouses are not
normally open to the public. You should contact us by either letter, fax
or e-mail at least one month prior to your visit.
you wish to get plants from our greenhouses, you can do it in one of two
ways: either by sending us an advance order from our catalog, with at
least one months notice before the pick-up, or, if you wish to pick out
plants, please remember that we will have to obtain a CITES certificate
for the plants. This document takes about 20-30 days for us to obtain,
so in this case we would have to ship the plants at a later date.
Remember, also, that many countries require an import permit for
orchids, so please check to see before you order if you require one.
note that due to Brazilian law we cannot combine shipments of our plants
with plants obtained from other nurseries. Also, please remember that it
is illegal for anyone to take orchids from the wild. Therefore,
we cannot obtain CITES for these plants.
o u r a d d r e s s e s
i t e r ói
e t r óp o l i s
Estrada da Florália, 592
Rua Maestro Octavio Maul, 1700
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